Guiding Individuals Through Life’s Challenges and Transitions
Practical Support and Compassionate Guidance for Every Stage of Life
The Unconventional You - our Ethos and Values
At The Unconventional You, we believe that every individual deserves compassionate, client-centred support tailored to their unique experiences. Our ethos is rooted in respect, empowerment, and a deep commitment to improving the lives of those we work with. We stand by the following core values.
Client-Centred Approach
We prioritise the needs, goals, and well-being of every individual we support. Our approach is built on listening, understanding, and providing guidance that aligns with each person’s circumstances and aspirations.
Passion for Positive Outcomes
We are deeply committed to making a meaningful difference in the lives we touch. We have a strong passion for supporting children and adolescents as they navigate their challenges, while also providing dedicated guidance for individuals of all ages. Our goal is to ensure the best possible outcomes through evidence-based and compassionate support tailored to each person’s unique journey.
Respect and Inclusivity
Respect is at the heart of everything we do. We honour the dignity, autonomy, and lived experiences of every person, fostering an inclusive environment where everyone feels heard and valued—regardless of their background, neurodiversity, or mental health challenges.
Specialised Understanding of Mental Health
We recognise the complexities of mental health and the unique needs of neurodivergent individuals. We are dedicated to providing thoughtful, tailored support that considers both personal experiences and the broader impact on families, caregivers, and communities.
Empowerment and Strength-Based Support
Rather than focusing solely on difficulties, we help individuals recognise their strengths, develop resilience, and take control of their well-being. Our goal is to empower people to navigate life’s challenges with confidence.
Holistic & Evidence-Informed Approach
We integrate psychology, counselling, and lived experience to provide well-rounded, practical, and meaningful support. While we embrace research and best practice, we also recognise that mental health is deeply personal, and we tailor our approach to each individual’s needs.
At The Unconventional You, we are more than just a platform—we are a space for growth, understanding, and meaningful change. Whether you are seeking coaching, mentoring, support, or simply a place to feel understood, you are always welcome here.
Luchie Cawood
My journey has taken me through a diverse and enriching career, beginning with my time as a pilot at British Airways before transitioning into education in 1993. For over 30 years, I have been deeply involved in the world of education, where coaching became a fundamental part of my work—whether supporting teachers and staff or guiding pupils. Helping individuals unlock their potential and discover their ability to shine has always been a driving passion of mine.
As part of my work in education, I have also built and run two businesses, including a school, giving me first-hand experience of the responsibilities, compromises, and pressures that come with entrepreneurship. I understand the complexities of managing challenges while striving for success, and this insight informs the way I support others in their personal and professional growth.
In addition to my practical experience, I am a trained coach, mentor, and nutritionist. To build upon my expertise in a formal capacity, I am currently completing my BACP-accredited counselling qualification. This allows me to combine my years of hands-on experience with a solid professional foundation, ensuring that my clients receive the highest level of support.
If you’re looking for a compassionate, experienced guide to help you navigate challenges and move towards your goals, I would love to start a conversation. With a few spaces now available for new clients, it’s a great time to take that first step—whether for yourself, a friend, or a colleague who may be seeking support.